anna brones

writer + artist + activist

H&M Spring 2009 Line Gets More Sustainable

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The great thing about my job is that I get to do a lot of writing about sustainable design. But it’s mostly outdoor and travel related, which is why I maintain this site. Think about it: H&M and Wend don’t really mix. But the Swedish born company definitely deserves a mention for their incorporation of sustainable fabrics like organic cotton and recycled PET.

hmorganic_springwomens1

H&M has been using organic cotton for a few years now. In fact last year they used about 3,000 tons of organic cotton and this year plan on 4,500. This is however the first that I have heard of the company using recycled PET (basically recycled plastic bottles broken down into small chips and then spun until polyester fiber) in their clothes. And not only that, but they’re bringing in textile remnants and recycled cotton.

Thanks to Inhabitat for tipping me off!

[Photos: Inhabitat]

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