anna brones

writer + artist + activist

Fjällräven NYC: Swedish Outdoor Gear Comes to US

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There are few times when I wish that lived in a city other than Portland… but this month has given me a few reasons to want to live elsewhere. First there was the Nau NYC pop-up shop. Who doesn’t want to go visit that? And now it’s the Fjällräven NYC store. The Swedish brand is probably best known for its classic, and slightly vintage-looking, backpack (yes, that is the Swedish flag made out of a bunch of them pictured above).

I grew up camping in a Fjällräven tent, purchased by my father sometime back in the 70s, and I must say that I’m highly jealous of all the New Yorkers that now get to bask in Swedish outdoor gear glory. Certainly not helped by the fact that I fell in love with a certain red, Fjällräven winter jacket when I was in Sweden a couple of months ago… Not only does Fjällräven design durable and functional products — my father’s tent is still in working order — the company also has a respectable set of responsible environmental codes used to run their business.

So if you live in the Big Apple, make sure to drop by and say hej.

[Via: Cold Splinters]

[Photo: paulandwilliams, Flickr]

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Written by Anna Brones

November 20, 2009 at 17:35

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