IKEA Takes Over Paris Metro
Ah the combination of my two foreign loves, Sweden and France… Here’s a fun Friday post:
Forget a boring commute. In Paris, between now and March 24, the metro is being turned into a comfortable living room. That’s thanks to a marketing initiative by IKEA, which is turning 4 metro stations into furnished interiors.
A crazy marketing campaign? Maybe, but it is ingenious in that it gets people passing by to interact with the product. And ask any metro goer and I’m sure they’ll take a comfortable couch over a gum-covered steel bench.
More pics after the jump.