Posts Tagged ‘advertising’
At Last You’ve Learned How to Make a Perfect Cup of Coffee
“What makes you so happy this morning, George!”
“Because at last you’ve learned how to make a perfect cup of coffee. This is delicious!”
“Oh, it isn’t me, it’s the brand. This is the Sultana!”
I have a thing for vintage coffee ads, and this one via the Boston Public Library is rather hilarious. Certainly indicative of gender roles at the time – we all know that women shouldn’t be the sole ones responsible for the kitchen, cooking and coffee brewing duties – as well as the increasing interest, and obsession, with coffee.
IKEA Takes Over Paris Metro
Ah the combination of my two foreign loves, Sweden and France… Here’s a fun Friday post:
Forget a boring commute. In Paris, between now and March 24, the metro is being turned into a comfortable living room. That’s thanks to a marketing initiative by IKEA, which is turning 4 metro stations into furnished interiors.
A crazy marketing campaign? Maybe, but it is ingenious in that it gets people passing by to interact with the product. And ask any metro goer and I’m sure they’ll take a comfortable couch over a gum-covered steel bench.
More pics after the jump.