Posts Tagged ‘advertising’
At Last You’ve Learned How to Make a Perfect Cup of Coffee
“What makes you so happy this morning, George!”
“Because at last you’ve learned how to make a perfect cup of coffee. This is delicious!”
“Oh, it isn’t me, it’s the brand. This is the Sultana!”
I have a thing for vintage coffee ads, and this one via the Boston Public Library is rather hilarious. Certainly indicative of gender roles at the time – we all know that women shouldn’t be the sole ones responsible for the kitchen, cooking and coffee brewing duties – as well as the increasing interest, and obsession, with coffee.
IKEA Takes Over Paris Metro
Ah the combination of my two foreign loves, Sweden and France… Here’s a fun Friday post:
Forget a boring commute. In Paris, between now and March 24, the metro is being turned into a comfortable living room. That’s thanks to a marketing initiative by IKEA, which is turning 4 metro stations into furnished interiors.
A crazy marketing campaign? Maybe, but it is ingenious in that it gets people passing by to interact with the product. And ask any metro goer and I’m sure they’ll take a comfortable couch over a gum-covered steel bench.
More pics after the jump.
Brooklyn Fare: Smart and Funny Branding
Digging the new ad campaign by Brooklyn Fare which pokes fun at trendy coffee drink sizes. You can see more smart designs from the campaign here.
Swedish Design: New ABSOLUT Campaign Goes Logo-less
It’s hard to miss an ABSOLUT ad — the Swedish vodka company has been known for its ingenious creativity surrounding the classic bottle, designed back in 1979. But in the new era of educated consumers and people wanting less, ABSOLUT is taking a new route: brandless branding. A limited edition series of bottles will be released that simply feature a removable sticker at the bottom of every bottle to indentify alcohol content and volume.
But the branding isn’t only about reaching a consumer that wants something a bit more genuine and with less flair; the “no label” campaign is also a launching pad for talking about prejudice issues.
From ABSOLUT:
There are too many labels associated with the LGBT-community and with this initiative we want to find a way around them. We have launched a naked bottle with no label and no logo, to manifest the idea that no matter what’s on the outside, it’s the inside that really matters.
Creative branding that engages the consumer for a social cause makes for an aesthetically pleasing and intriguing campaign.
[Via:PSFK]
