anna brones

writer + artist + producer

Posts Tagged ‘branding

Save the World in 60 Seconds

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Love the simplicity of this video. Good branding for a good cause. Kick your coffee cup habit and go reusable. Earth will thank you.

Written by Anna Brones

June 15, 2010 at 12:12

Brooklyn Fare: Smart and Funny Branding

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it's a small not a tall

Digging the new ad campaign by Brooklyn Fare which pokes fun at trendy coffee drink sizes. You can see more smart designs from the campaign here.

Written by Anna Brones

November 6, 2009 at 12:50

Swedish Design: New ABSOLUT Campaign Goes Logo-less

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absolut-no-label

It’s hard to miss an ABSOLUT ad — the Swedish vodka company has been known for its ingenious creativity surrounding the classic bottle, designed back in 1979. But in the new era of educated consumers and people wanting less, ABSOLUT is taking a new route: brandless branding. A limited edition series of bottles will be released that simply feature a removable sticker at the bottom of every bottle to indentify alcohol content and volume.

But the branding isn’t only about reaching a consumer that wants something a bit more genuine and with less flair; the “no label” campaign is also a launching pad for talking about prejudice issues.

From ABSOLUT:

There are too many labels associated with the LGBT-community and with this initiative we want to find a way around them. We have launched a naked bottle with no label and no logo, to manifest the idea that no matter what’s on the outside, it’s the inside that really matters.

Creative branding that engages the consumer for a social cause makes for an aesthetically pleasing and intriguing campaign.

[Via:PSFK]

Written by Anna Brones

October 19, 2009 at 06:00