Posts Tagged ‘environment’
Coca Cola at Copenhagen
I was a little appalled when I found out the mega-multinational Coca Cola was a key sponsor of the Hopenhagen campaign. But it raises the question: can a multinational work in the environment’s best interest? An excerpt from my post over on EcoSalon:
All eyes are on Copenhagen this month as the drama events of the UN Climate Change Conference play out. But those eyes aren’t just the ones of climate change activists and greenies. Multinationals are just as involved – even global beverage giant, Coca Cola, is descending on the Danish capital.
Working with other media, marketing, tech and creative partners, including DuPont and Gap Inc., Coca Cola was instrumental in launching the Hopenhagen campaign. The result? An interactive online campaign as well as lots of exposure on the ground in Copenhagen. Known for its creative advertising and branding, Coca Cola released a special Hopenhagen set of posters, seen all over town for the duration of the conference.
On Coca Cola’s Hopenhagen website, the company encourages visitors to take action against climate change and learn more about recycling and water as well as Coca Cola’s plant bottle, a soda bottle made form 30% plant-based materials (that means it’s still 70% plastic!). But supporting a good cause shouldn’t come without questions.
Read the whole article here.
Why I Choose to Ride a Bike
This has been making its way around the internet for quite some time now, but after an overwhelming amount of news this week about the real threats of climate change, I’m even happier about my choice of bicycle over car.
Friday Photo: Nature Untitled
Back in January I submitted this photo collage to the END No Restrictions contest. It won an honorable mention and I scored a pair of END Stumptown 10 oz. (love them!), which isn’t bad for just putting a few of my favorite photos together. If you haven’t checked out END, it’s a responsible shoe company based in Portland, definitely pushing the envelope when it comes to business philosophy as well as sustainable design.
I named the piece “Nature Untitled,” as I felt the pictures spoke for themselves and gave a general appreciation of the simple beauty that can be found all around us, be we in a city or in the middle of a National Park.
Monday Humor
I know I know… the election is over, but I couldn’t help myself with this comic from Plenty Magazine. The mag published similar comics every once in awhile and their simplicity makes them hilarious. Check more out here.
1% For The Planet – choose the environment
Business can be a good thing. At least if those businesses are part of 1% For The Planet. The idea is simple: 1% of sales are donated to an extensive network of environmental organizations worldwide. If you believe in the environment, pass along or post this video to spread the word. Because even in a bad economy, we have to take care of the environment. Therefore, making educated consumer choices means supporting companies that believe in the world we live in and are devoted to protecting it. That’s a healthy choice.
[Via The Cleanest Line]
