anna brones

writer + artist + activist

Posts Tagged ‘IKEA

Friday Photo: Swedish Baking

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Certain tastes define food; if they alter, the dish isn’t the same.

I refuse to make kanelbullar without pärlsocker. The distinct taste of cardamom paired with the sweet addition of hard bits of sugar is what makes a Swedish cinnamon roll a Swedish cinnamon roll. You can’t have one without the other.

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Written by Anna Brones

March 4, 2011 at 09:06

Hembakat är Bäst: Minimal Cookbook from IKEA

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The cookbook from the furniture giant is only available in Swedish, but the images say it all. Hembakat är Bäst — which translates to Homemade is Best — features traditional Swedish baked goods all presented in a minimal, simple, and beautiful way. Makes me want to go and make some kanelbullar… love.

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Written by Anna Brones

October 7, 2010 at 08:15

IKEA Takes Over Paris Metro

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Ah the combination of my two foreign loves, Sweden and France… Here’s a fun Friday post:

Forget a boring commute. In Paris, between now and March 24, the metro is being turned into a comfortable living room. That’s thanks to a marketing initiative by IKEA, which is turning 4 metro stations into furnished interiors.

A crazy marketing campaign? Maybe, but it is ingenious in that it gets people passing by to interact with the product. And ask any metro goer and I’m sure they’ll take a comfortable couch over a gum-covered steel bench.

More pics after the jump.

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Written by Anna Brones

March 12, 2010 at 09:14

Scandinavia Meets Japan: New IKEA Designs

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I wouldn’t necessarily put Japanese and Scandinavian design together, but for its spring collection IKEA is launching Charlotta, a collection of fabrics designed by Åsa Ekströ. The result is a manga-inspired textile series. And although I’m not usually a huge fan of all things manga, I am loving the origami moose tea cozy.

[Via: Room and Serve]

Written by Anna Brones

February 9, 2010 at 06:00

IKEA Heights: Flatpack Melodrama

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Everyone has a love hate relationship with IKEA. Sure, all your friends have the same inexpensive dinner table and chairs, but as much as you want to stray for the norm, you’re a sucker for simple Scandinavian design and are tempted by the same ones. But IKEA is more than just a store. It’s become a part of our cultural conscious, those big yellow letter legible from miles down the highway. Fortunately, the big Swedish giant provides for some good humor as well

Remember that guy who spent some time living in an IKEA? His venture pails in comparison to my new favorite find: IKEA Heights. It’s a mock melodrama, all taking place within the confines of IKEA. What makes this truly hilarious however is the fact that the IKEA staff had no idea the crew was filming.

And this is just the first episode… if you need some afternoon entertainment, you can catch episode 2, 3 and 4 as well.

Written by Anna Brones

October 29, 2009 at 09:15

Language ponderings

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I’m getting interviewed for NPR show The World tomorrow, all because of this post about IKEA that I wrote for Gadling a few weeks ago. Basically IKEA has a pretty complex system for naming things. For example, sofas and coffee tables are named after places in Sweden while wardrobes and hall furniture are after Norwegian locations. I am getting interviewed to talk about the Swedish language and different translations of things.
In regards to IKEA, Danes recently went into an uproar about the “mocking” nature of the store in only naming items like doormats after Danish places. Apparently doormats and carpets are considered “lesser” furniture after cooler and hipper things like couches. So what do the Danes do? Call IKEA’s system of naming their products a new form of cultural imperialism. Seriously.

This brings me back to the issues of foreign language and language in general. Most non-Scandinavian language speakers probably never put a thought into what their IKEA bed’s name really meant. Or the spice containers for that matter. But to the Scandinavian community, these names are cute, quirky, and, in the case of Denmark, symbolic of cultural frustration.

Language has many purposes. We use it to communicate, but we also use it to associate with certain cultures, traditions and societies. So for the Danes, IKEA using Danish places to name un-cool things like doormats hits a soft spot. It might sound ridiculous, but then again, you’ve never gotten in a room full of nationalistic Scandinavians.

Written by Anna Brones

February 28, 2008 at 11:58

Posted in Bike Love, Portfolio

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