anna brones

writer + artist + producer

Posts Tagged ‘paris metro

IKEA Takes Over Paris Metro

with 64 comments

Ah the combination of my two foreign loves, Sweden and France… Here’s a fun Friday post:

Forget a boring commute. In Paris, between now and March 24, the metro is being turned into a comfortable living room. That’s thanks to a marketing initiative by IKEA, which is turning 4 metro stations into furnished interiors.

A crazy marketing campaign? Maybe, but it is ingenious in that it gets people passing by to interact with the product. And ask any metro goer and I’m sure they’ll take a comfortable couch over a gum-covered steel bench.

More pics after the jump.

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Written by Anna Brones

March 12, 2010 at 09:14