Posts Tagged ‘trends’
Are You Part of a Food Trend or Part of a Movement?
This is the latest installment of my Foodie Underground column.
“I just had a Portland moment and only you will appreciate,” my friend said, calling from Tuscon in the middle of a Sunday.
“Ok, what?”
“Well, so we walked into this cute coffee shop and the first thing I thought to myself ‘I wonder where they roast their beans?'” she paused. “Who am I?”
At first thought I saw nothing wrong with this situation. Good coffee shops tend to sell good coffee, and if they’re really good, they’re probably running a coffee roasting operation in the back. Nothing weird there.
But at second thought, I realized what she meant. Most people, even those in coffee-centric cities, are probably more concerned with what coffee drink they’re going to buy than where the beans were roasted. We’re in the minority.
